Blog Posts

October 24 | 2023

Aspen Films Blog

Case Study: Elevating PEMAC’s Conference Experience


When PEMAC (Plant Engineering and Maintenance Association of Canada) approached Aspen Films to provide videography and photography services for their 2023 conference in Winnipeg, we knew we were stepping into a project that would not only capture the essence of the event but also enhance the association’s online presence. This case study explores our journey in creating a dynamic event recap promo video that showcased the various facets of the conference and helped promote PEMAC and its forthcoming events.

PEMAC’s 2023 conference was a gathering of industry experts, professionals, and enthusiasts, providing an opportunity to learn, network, and collaborate. Our mission was clear: to capture the conference’s key moments and compile them into a short, compelling promo video for PEMAC’s social media and website platforms. This video would serve as a visual narrative, enticing potential attendees and engaging with current members.

To create an effective event recap promo video, we worked closely with PEMAC’s Production Manager to create a comprehensive shot list. The shot list included:

  • Keynote Address: Capturing the essence of the keynote speaker’s message and the audience’s reaction.
  • Presentations: Showcasing key presentations and their impact on the audience.
  • Panel Discussion: Highlighting the insights shared during panel discussions and the interaction between panelists and the audience.
  • Networking: Capturing the moments of connections and conversations among attendees.
  • Trade Show: Showcasing the vibrant atmosphere of the trade show, featuring exhibitors and attendees.
  • People: Focusing on the faces and stories of the attendees, making the conference relatable and engaging.
  • Location: Capturing the unique and beautiful aspects of the conference venue.

We approached this project with a combination of artistry and technical precision. Our team worked diligently to capture every aspect of the event, employing state-of-the-art equipment and a talented crew of videographers and photographers. We utilized various shooting techniques and styles, such as candid shots, close-ups, and dynamic camera movements, to create a captivating visual experience.

Once the event was over, our post-production team meticulously edited the footage and selected the most engaging photographs. We combined these elements with a carefully chosen soundtrack to craft a promo video that not only documented the event but also encapsulated its energy and vibrancy. The result was a short, attention-grabbing video that resonated with the audience and effectively conveyed the essence of the conference.

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Aspen Films is proud to have played a pivotal role in enhancing PEMAC’s conference experience and promoting the association through the power of professional videography and photography. We demonstrated that a well-crafted event recap promo video can be a potent tool for engaging the audience, increasing attendance, and leaving a lasting impression. We look forward to continuing our partnership with PEMAC and other organizations, helping them achieve their marketing and promotional goals through our visual storytelling expertise.