Blog Posts

November 7 | 2023

Aspen Films Blog

Choosing the Right Video Style for Your Business: Explainer, Promotional, or Testimonial?

In today’s digital age, video content has become an essential tool for businesses to engage with their audiences and convey their messages effectively. However, with so many video styles to choose from, it can be challenging to decide which one best suits your business’s goals and needs. In this blog post, we’ll explore three popular video styles—Explainer, Promotional, and Testimonial—and help you make an informed choice.

1. Explainer Videos: Educate and Inform

Explainer videos are a fantastic way to introduce your products, services, or concepts to your audience. These videos are typically short, concise, and focus on simplifying complex ideas. Explainers can take various forms, such as animated videos, whiteboard animations, or live-action demonstrations. They excel at breaking down intricate topics into digestible, easy-to-understand content.

When to Use Explainer Videos:

  • Introducing a new product or service
  • Explaining a complex concept or process
  • Onboarding new customers or employees
  • Enhancing user experience on your website or app
  • Creating engaging educational content

2. Promotional Videos: Spark Interest and Drive Conversions

Promotional videos are designed to highlight the unique selling points of your products or services. They are more about showcasing the benefits and features that set your offerings apart from the competition. These videos can be highly creative and often use compelling visuals, storytelling, and persuasive calls to action to drive conversions.

When to Use Promotional Videos:

  • Launching a new product or service
  • Running special promotions or discounts
  • Increasing brand awareness and recognition
  • Driving traffic to your website or landing pages
  • Encouraging viewers to take a specific action, such as making a purchase

3. Testimonial Videos: Build Trust and Credibility

Testimonial videos feature real customers, clients, or employees sharing their positive experiences with your business. These videos are incredibly effective in building trust and credibility, as they provide social proof of your product or service’s value. Authenticity is key in testimonial videos, as viewers are more likely to trust the opinions of real people.

When to Use Testimonial Videos:

  • Building trust with potential customers
  • Showcasing success stories and client satisfaction
  • Highlighting specific features or benefits from a user perspective
  • Encouraging trust and confidence in your brand
  • Improving your brand’s reputation and credibility
video production saskatoon
saskatoon video production
Behind the scenes photo from Plug and Play event
Corporate Video
video production saskatoon
saskatoon corporate video

Choosing the right video style for your business depends on your goals and the message you want to convey. In some cases, you might find that a combination of these video styles works best to meet your objectives. It’s essential to have a clear understanding of your audience, your message, and your desired outcome when making this decision.

Ultimately, whether you opt for an Explainer, Promotional, or Testimonial video, remember that high-quality production is crucial. A professionally produced video can elevate your brand and make a lasting impact on your audience.

If you’re still unsure about which video style to choose or need assistance in creating compelling video content, don’t hesitate to reach out! Our team has the expertise and experience to help you create videos that resonate with your audience and drive your business forward.