10 Reasons Why Creating a Promo Video Will Help Your Business
Promo videos are an effective tool for businesses to promote their products or services, attract and engage customers, and ultimately increase sales. Here are 10 reasons why creating a promo video can help your business:
- Reach a wider audience: Promo videos can be easily shared on social media, online platforms, and through email, allowing your business to reach a much wider audience than traditional advertising methods. Many consumers are now very used to getting their information through video and the most popular video site in the world YouTube has over 2 billion users.
- Increase brand awareness: A well-made promo video can help establish your brand’s identity and increase brand awareness, making it easier for customers to remember and recognize your business. Video is a great way to create and present personality components of your brand to your audience.
- Enhance customer engagement: Promo videos are a visually appealing way to showcase your products or services and can help engage customers and keep their attention longer than traditional text-based advertisements.
- Demonstrate expertise: Promo videos can help demonstrate your expertise in your industry, making it easier for customers to trust and rely on your business. A promo video could be a gateway to further content such as more detailed explainer-style videos that would further demonstrate your expertise.
- Increase conversions: Promo videos can help increase conversions by providing customers with a clear and concise explanation of what your business offers and how it can benefit them. In fact, a “call to action” for ordering or getting a quote can be built right into the video.
- Provide an emotional connection: A well-produced promo video can help establish an emotional connection with your customers, making it easier for them to identify with your business on a more personal level and as such become loyal customers.
- Save time: Creating a promo video can save you time and effort compared to creating multiple ads or marketing materials. The same video or versions thereof can be used on many different platforms.
- Cost-effective: Promo videos can be a cost-effective marketing solution, as they can be used for a long period of time and don’t require ongoing investments like traditional advertising methods. The cost to produce a professional promo video will usually start around $1000-$1500.
- Easy to measure success: Promo videos can be easily measured for success through metrics such as views, engagement, and conversions, allowing you to see what is working and make changes as needed. It would be much more difficult to determine, to name just one example, the effectiveness of a billboard advertising campaign.
- Stand out from the competition: Promo videos can help your business stand out from the competition, making it easier for customers to choose your business over others in your industry. Take a look at your top 5 competitor’s sites and channels, it is quite probable that none of them have a promo video and as such have missed out on all the advantages laid out above.
In conclusion, creating a promo video can offer a wide range of benefits for your business, from increasing brand awareness to driving sales and customer engagement. So, if you’re not already using promo videos as part of your marketing strategy, it’s time to start!