A recent study showed that Canadians spend an average of 27 hours watching conventional TV alone. Additionally, platforms like YouTube have seen exponential growth in viewership in recent years.
The fact of the matter is this: if you want to get your message out to Canadians then video needs to be of the highest consideration. The great thing about video is that there is a solution for every budget.
For example, a basic promotional video for use on social media or as a YouTube advertisement can be produced for less than $1,000. With a little creative ingenuity, a great looking video can be produced using photomontage, stock media, stock music, etc. The same video asset can be used on multiple platforms to get your message out to your audience.