Video is one of the most effective mediums for making an emotional connection with your intended audience. All businesses have an intended audience, and a desire to make a meaningful connection with them.
A business promo/story videos can be used in a variety of ways:
- Social media
- Your website
- Email marketing
A great option to be efficient when putting together video content for social media is to repurpose the same content into a variety of versions (different lengths, different focus, etc.) The “expiry date” of social media content is very short, so having a variety of content is critical to keep your business promotions in your potential clients’ feeds.
Another efficient way to use video for promoting your business would be to create a series of photo-montage style videos. These are much cheaper to produce but are still eye-catching and can effectively communicate your message. Our awards page provides an example of a photo-montage style video.
You can see several examples of our business promo videos here.